FOR IMMEDIATE RELEASE
STARS IN THE ALLEY
SOCIAL MEDIA HOSTS ANNOUNCED!
ALEX BRIGHTMAN and SIERRA BOGGESS
@ABrightMonster @SierraBoggess
Currently starring in
SCHOOL OF ROCK – THE MUSICAL
TO BE SOCIAL MEDIA CORRESPONDENTS
AT THIS YEAR’S
#StarsInTheAlley
PRESENTED BY UNITED AIRLINES
IN LEGENDARY SHUBERT ALLEY
FRIDAY JUNE 3, 2016
12:30pm-2:30pm
RAIN OR SHINE!
Free Outdoor Broadway Concert
Featuring Musical Performances and Appearances
From Over 30 Broadway Shows!
PRODUCED BY THE BROADWAY LEAGUE
SPONSORED BY UNITED AIRLINES
New York, NY – (May 19, 2016) – 2016 Tony Award Nominee Alex Brightman and his School of Rock The Musical co-star, Sierra Boggess, have been named social media correspondents for the 2016 STARS IN THE ALLEY concert, presented by United Airlines. The pair will post on social media throughout the event, keeping fans up-to-date on all of the action behind the scenes and on stage.
Stars in the Alley will be hosted by Sean Hayes and Mo Rocca. Sean Hayes will be starring in Broadway’s An Act of God and was nominated for a Tony Award for his performance in Promises, Promises and Mo Rocca is a Correspondent for CBS Sunday Morning and appeared on Broadway in the 25th Annual Putnam County Spelling Bee.
Stars in the Alley will take place on Friday, June 3rd from 12:30pm-2:30pm in Shubert Alley, between Broadway and 8th Avenue and 44th and 45th Streets. To add to the festivities leading up to the Tony Awards, the free outdoor concert in the heart of the Theatre District will celebrate Broadway with star appearances and exciting performances from over 30 new shows and long-running favorites, accompanied by a 12-piece live orchestra.
“Alex Brightman and Sierra Boggess are a dynamic pair on stage and they know how to engage fans in a fun and exciting way. We can’t wait to have them rock out as our social media correspondents!” says Charlotte St. Martin, President of the Broadway League. “Stars in the Alley is a celebration of the amazing Broadway season and we invite fans to join us in the festivities, counting down to the eagerly anticipated Tony Awards ceremony on June 12th.”
“I’m so excited to serve as co-social ambassador alongside my School of Rock co-star Sierra Boggess at Broadway’s best block party – Stars in the Alley! The next best thing to rocking out at a free outdoor concert is following along with us online. Looking forward to see you there, one way or another!” says Alex Brightman.
“I’m honored to be the social media correspondent this year at Stars in the Alley alongside my incredible co-star Alex Brightman,” said Sierra Boggess. “This is one of my favorite Broadway events of the year, and I’m thrilled to be a part of this special free concert!”
“United Airlines is proud to be the official airline of the Broadway League and the presenting sponsor of Stars in the Alley. This celebration adds to the festivities leading up to the 2016 Tony Awards by bringing the excitement of the year’s memorable shows and incredibly talented performers to the iconic Shubert Alley in New York City for everyone to enjoy,” says Mark Krolick, Managing Director, United Airlines
“Stars in the Alley showcases the excitement of musical theatre and the vibrancy of Times Square all at once. The opportunity to help bring great live music that is free to the public is the primary goal of the MPTF,” says Dan Beck Trustee, Music Performance Trust Fund.
Follow Alex and Sierra:
@ABrightMonster & @SierraBoggess on Twitter
@ABrightMonster & @OfficialSierraBoggess on Instagram
Alex Brightman received a 2016 Tony nomination for his uproarious role as Dewey in School of Rock-The Musical on Broadway. His other Broadway credits include Big Fish, Matilda, Wicked and Glory Days. As a writer, he has penned Make Me Bad (music & lyrics by Drew Gasparini), Everything In Its Place: The Life and Slimes of Marc Summers, and The Whipping Boy (music & co-lyrics by Drew Gasparini), an upcoming musical adaptation of the award-winning novel.
Sierra Boggess currently stars in Andrew Lloyd Webber’s School of Rock—The Musical. Sierra made her Broadway debut originating the role of Ariel in The Little Mermaid, for which her performance received both a Drama Desk and Drama League Nomination for Outstanding Actress in a Musical, as well as Broadway.com Audience Award for Favorite Female Breakthrough Performance. Sierra has also starred as Christine Daae in the critically acclaimed sequel to The Phantom of the Opera, Love Never Dies, for which she received an Olivier Award Nomination for Best Actress in a Musical for her performance. Sierra later returned to the role of Christine for the The Phantom of the Opera’s 25th anniversary limited six-week engagement in 2013, rejoining the Broadway company a year later again as Christine. Her other credits include It Shoulda Been You, Master Class, and most recently, she starred in Lincoln Center’s two night, 25th anniversary concert event of The Secret Garden; her other West End credits include Les Misérables.
Stars in the Alley information can be found at Broadway.org.
The American Theatre Wing’s 70th Annual Tony Awards® will air on the CBS Television Network on Sunday, June 12, 2016 (8:00-11:00 PM, ET/delayed PT) live from the Beacon Theatre in New York City, hosted by Tony Award-winner James Corden. The Tony Awards, which honors theatre professionals for distinguished achievement on Broadway, has been broadcast on CBS since 1978. The Tony Awards are presented by The Broadway League and the American Theatre Wing.
For more information on the Tony Awards, visit TonyAwards.com and Facebook.com/TheTonyAwards and follow @TheTonyAwards on Instagram and Twitter.
The event is produced by The Broadway League. United Airlines is the title sponsor of Stars in the Alley® and is the official airline of The Broadway League and the Tony Awards. Live music sponsored by The Recording Industry’s Music Performance Trust Fund and Film Funds. The official hospitality partner is Junior’s Restaurant. The official media partner is The New York Times. Additional support is provided by The Shubert Organization and SL Green Realty Corporation.
# # #
UNITED AIRLINES and United Express operate an average of nearly 5,000 flights a day to 342 airports across six continents. In 2015, United and United Express operated nearly two million flights carrying 140 million customers. United is proud to have the world’s most comprehensive route network, including U.S. mainland hubs in Chicago, Denver, Houston, Los Angeles, New York/Newark, San Francisco and Washington, D.C. United operates more than 700 mainline aircraft, and this year, the airline anticipates taking delivery of 20 new Boeing aircraft, including 737 NGs, 787s and 777s. The airline is a founding member of Star Alliance, which provides service to 192 countries via 28 member airlines. Approximately 84,000 United employees reside in every U.S. state and in countries around the world. For more information, visit united.com, follow @United on Twitter or connect on Facebook. The common stock of United’s parent, United Continental Holdings, Inc., is traded on the NYSE under the symbol UAL.
THE MUSIC PERFORMANCE TRUST FUND (MPTF) was established in 1948 as a nonprofit independent public service organization whose mission includes contributing to the public knowledge and appreciation of music, as well as making music a part of every child’s life experience. Headquartered in New York City, the tax-exempt MPTF, operating under section 501(c) 3 of the Internal Revenue Code, evolved from a landmark collective bargaining agreement between the American Federation of Musicians and the major recording companies of the day. Today the MPTF is a vital organization that brings music to the public and supplements the income of musicians, all at no cost to those receiving this precious gift of music.
THE BROADWAY LEAGUE (Charlotte St. Martin, President), founded in 1930, is the national trade association for the Broadway industry. The League’s 700-plus members include theatre owners and operators, producers, presenters, and general managers who present in nearly 200 markets in North America. Each year, League members bring Broadway to nearly 30 million people in New York and on tour across the U.S. and Canada. The Broadway League annually co-presents the Antoinette Perry “Tony” Awards®, one of the most coveted awards in the entertainment industry. Key League programs and resources include: Kids’ Night on Broadway®, The National High School Musical Theatre Awards (The Jimmys), Stars in the Alley®, Internet Broadway Database® (ibdb.com), Broadway.org, SpotlightonBroadway.com, Commercial Theater Institute (with Theatre Development Fund), as well as numerous conferences and forums for our members. TheatreAccessNYC (co-produced with TDF) is the one-stop website of accessible Broadway performances for theatregoers with disabilities. Broadway.org is the League’s official on-line headquarters for Broadway in NYC, on tour, and internationally. For more information visit BroadwayLeague.com, or follow The Broadway League on Twitter @TheBwayLeague and on Facebook at Facebook.com/BroadwayLeague. Download the free Broadway.org and IBDB mobile apps from the iTunes App Store or Google Play.
Press Contacts:
Elisa Shevitz, eshevitz@broadway.org, 212 703 0225
Martine Sainvil, msainvil@broadway.org, 212 703 0231